Dan One Sheet

Dan specializes in unlocking the collaborative potential of high-performing teams

Authority Positioning

Dan McPherson is the creator of The Optimization Equation™️, a strategic system used by leaders and teams worldwide to increase clarity, cohesion, and measurable performance.

Speaker Bio

For over 25 years, Dan has been the go-to when talented teams stall out. He strips away the noise, sharpens focus, and unlocks collaboration that actually moves the needle.

Dan’s superpower is clarity. He takes what’s complex and makes it feel obvious—something teams can use right now, not someday. His sessions don’t just inspire; they reset how people work together.

Planners trust him. Teams light up.
And organizations feel the shift long after he’s left the stage.

Dan’s Most request requested talks

[01]

Teaching leaders to lead

Unlocking the potential within every member of a team is often more art than science. Dan teaches each person within an organization to embrace the attributes of leadership, no matter where they are.

[02]

The optimization equation

Optimized teams and performance do not happen magically; they are the predictable result of a sequence of steps. In this talk, Dan reveals the correct steps in the correct order

[03]

⁠The real mindset of champions

True elite-level performance – from individuals and teams – is not achieved in the way most people think it is. In this talk, Dan transforms the way audiences think about what it means to perform at a champion level

What our successful students say.

Book an Appointment with Mr DanMcPherson

Book an Appointment with Mr DanMcPherson